The name Identitea came to me as a reflection of everything I once thought I had to separate—
Designer. Coach. Yogini. Writer.
Too many hats, I thought.
Until I realized: I’m not a contradiction. I’m a UNIQUE recipe!
Like a tea ceremony, branding—when done with intention—is sacred.
You gather the ingredients of who you are: your values, your story, your gifts.
You steep them with patience, presence, and care.
And what emerges is something warm, resonant, and unmistakably you.
brand?
your
Ready to steep your soul into
My background is in fashion design—a space that taught me the power of intentionality, aesthetics, and identity through form.
I spent years working behind the scenes as a costume designer, set decorator, scenographist, and eventually an art director in a busy advertising production company—shaping the way people feel, without them even realizing it.
But everything shifted when I became a mother.
With the birth of my first daughter came a deeper question:
copy-paste branding formulas
disconnected visuals and half-told story
fear of showing the real you
Because here’s the thing:
copy-paste branding formulas
🌱 1. Clarity Brew
Tier: Intro / Foundational
Ideal for: New soulpreneurs finding their voice and visual essence
A gentle infusion to ground your brand roots
Tier: Core / Most Popular
Ideal for: Coaches & healers ready to express their true essence
Your full-bodied visual identity with soul, scent, and structure
✨ 2. Signature Steep
🫖 3. The Full Pour
Tier: Intro / Foundational
Ideal for: New soulpreneurs finding their voice and visual essence
A full-bodied brand experience from seed to site
📸 4. Radiant Blend
Tier: Standalone / Add-on
Ideal for: Soulpreneurs who need stunning, styled, on-brand photos
Your AI brand photography shoot—without lights or flights
@identiteadesign